Technical SEO for Agencies That Need Extra SEO Capacity
I work behind the scenes with marketing agencies to fix technical SEO issues, create search-driven content strategies, and help clients grow through Google and AI Search.
── THE PROBLEM
When Your SaaS, Tech or B2B Client's SEO Stalls, We Fix It Fast
Managing multiple clients isn’t easy. Whether your SEO team is overwhelmed or you don’t have in-house SEO expertise, keeping every campaign on track can quickly become a challenge.
One client’s rankings are declining. Another’s content isn’t generating results. A website that once performed well has suddenly lost visibility and you need to know why.
At the same time, your clients are asking the question that’s reshaping digital marketing:
“Are we visible in AI search?”
Their competitors are gaining visibility while they’re being left behind and they’re counting on you to change that.
Clients I Have Worked With
── WHAT I DO
An Extra Set of SEO Hands for Your Team
Your agency needs more than just another SEO audit or lengthy report. It needs an experienced specialist who can identify problems, implement the right solutions, and deliver measurable growth.
I work alongside your developers to resolve technical SEO issues, create content strategies that drive rankings and conversions, and produce clear, actionable content briefs your writers can confidently execute.
Most importantly, I move quickly, communicate clearly, and deliver work you can depend on.
── AI SEARCH
Here's What Most Agencies
Get Wrong About AI Search
Everyone’s talking about AI Overviews, ChatGPT Search, and Perplexity. The question I hear most is:
“Do we need to completely
rethink SEO?”
Not really.
The fundamentals still matter. Strong technical SEO, helpful content, and a solid website structure are what help both search engines and AI systems understand your site.
What’s changed is how content gets discovered and surfaced.
Today, it’s not enough to simply rank. Your content needs to answer real questions, demonstrate expertise, and be structured in a way that search engines and AI systems can easily understand and reference.
That’s why digital marketing agencies need someone who understands this. Content cannot get visible with a poor technical foundation. I help agencies do both.
── OUTCOMES
Here's What Your Agency Gets When We Work Together
Higher visibility in traditional
search engines
Greater exposure in
AI powered search experience
Content built for
users and AI systems a like
A strong technical
SEO foundation that supports long-term growth
── HOW I WORK
A Reliable Extension of Your SEO Team
- Fast turnaround without sacrificing quality
- Clear communication with both content teams and developers
- Practical recommendations, not overwhelming reports
- Flexible support for projects, retainers, and ongoing SEO needs
- A focus on execution, not just strategy
- When I take on a project, I treat it like it's my own.
- When your clients win, your agency grows and that's the outcome I'm working toward
Most importantly, when I commit to a project, it gets done. You’ll always know what’s being worked on, why it matters, and what impact it should have on your client’s visibility and growth.
FEATURED IN
── MY APPROACH
AI optimization isn't replacing
SEO. It's building on it!
Most SEO specialists focus on either content or technical SEO.
I do both.
My background started in content strategy, building SEO campaigns, content briefs, and growth strategies for SaaS, tech, B2B, and B2C brands. As I worked with more websites, I realized something important: great content alone isn’t enough.
A well-written page won’t rank if search engines can’t crawl it. A content strategy won’t deliver results if the site’s architecture is working against it.
That's what led me into technical SEO.
Today, I help agencies bridge the gap between technical SEO and content strategy. Whether it’s fixing indexation issues, improving site architecture, implementing schema markup, or creating content briefs that writers can execute confidently, and optimizing pages that are not performing well. I focus on the work that drives measurable results.
I’m also helping agencies adapt to the future of search by optimizing websites for both traditional search engines and AI-powered search experiences.
Contect strategy
Campaigns, content briefs and growth strategies
Technical SEO
Indexation, site architecture and schema markup
Visibility that compounds
In traditional search and in AI-powered search
── TESTIMONALS
What My Clients Say
Minnie is an exceptional SEO content writer. She has consistently demonstrated an expert understanding of SEO best practices, which is vividly reflected in the compelling content she has crafted for my website. Not only does Minnie possess a deep knowledge of SEO trends and algorithms, but her ability to translate those into engaging, informative, and optimised content is what really makes her a star. I confidently recommend Minnie to any website owner looking to enhance their online presence through high-quality, human-written, SEO-optimised content.
Amie Sparrow
Head of SEO | AI-Driven Search Specialist | Digital PR & Content Strategy
Minnie delivered 2 articles for workinseo.com (my side project). The articles followed the brief and beyond, they showed research and understanding of the topics. Everything was tip top delivered on time. It saves me time to work with someone who listens to the writing requirements and delivers ready to publish content. Minnie also made me confortable working with her, I like her methodical and calm style.
Isaline Muelhauser
SEO/GEO | Localisation fr-CH
Need an extra set of SEO hands?
Tell me what’s stuck. I’ll tell you straight away whether I can help, what it would take, and what it should move.
Need an extra set of SEO hands?
Tell me what’s stuck. I’ll tell you straight away whether I can help, what it would take, and what it should move.
