Work That Speaks for Itself
Every project tells a story. Here are some of the technical SEO, content strategy, and search performance improvements I’ve delivered for agencies and the brands they support.
── The work
Helping Your Clients Perform Better in Search
I work alongside digital marketing agencies to identify technical issues, strengthen content strategies, and build websites that perform better in both traditional search and AI-powered search.
Content Strategy That Drives Real Growth
the situation
A team needed to build out their SEO strategy from scratch. They wanted to own their space around specific topics. But they didn’t have a clear roadmap, and their content team needed direction.
What i did
I got into their customer’s head. What do people actually want? What are they searching for? Then I built content clusters around those core topics. I gave their team comprehensive outlines so they knew exactly what to write about and how to structure it.
Technical SEO Cleanup Across the Client's Site
During a routine technical review, I found several issues affecting how efficiently the site could be crawled and maintained, including internal links pointing through redirects, broken external links, and pages that needed further indexation review.
I crawled the site to identify technical issues affecting its overall health and search performance. This included reviewing internal redirects, broken links, and indexation issues, then prioritizing the fixes that mattered most. I also carried out technical QA to confirm that the recommended changes were implemented correctly.
122% organic growth. That’s not a typo. In one year, their organic traffic more than doubled. Because we aligned SEO with actual customer problems, not just keywords.
Case 01
E-commerce (Pet food brand)
Content Refresh That moved the needle
the situation
They had an article on a topic where they should be ranking. It had data. It had quality. But something was off. They weren’t getting the traffic they expected.
what i did
I looked at what was actually ranking. What were the competitors doing that they weren’t? Where were the gaps? I refreshed their stats, optimized the keyword strategy, improved the structure, fixed internal linking.
It was surgical. Not a full rewrite. Just smart optimization.
Moved from outside the top 100 to ranking #7. With a 40% increase in traffic from that one article.
“This shows quick wins are real. Sometimes you don't need to rewrite everything. You just need to know what actually matters.”
Their competitors are gaining visibility while they’re being left behind and they’re counting on you to change that.
Case 01
B2B SaaS
MOZ.COM
How to Future-Proof Your Brand with SEO
I wrote about SEO strategy and brand building. It captures multiple featured snippets and ranks for several competitive keywords. Not a blog post on some random site. Moz. One of the biggest SEO brands in the world published it.
ONCRAWL.COM
SEO Content Issues: How to Identify and Fix Them
Technical content for a technical audience. It ranks across multiple keywords because it’s actually useful.
WORKINSEO.COM
What It Is and How to Become a Digital PR and Outreach Specialist
Ranked #1 for the primary keyword. That’s not an accident. That’s understanding search intent and writing for it.
── PUBLISHED WOR
Published Work
Published Work That Actually Ranks
── PROOF
More Successful Works
A selection of ranking and traffic results from briefs, refreshes and technical fixes.
Why Agencies Care
If I can write content that ranks on competitive platforms, I can write briefs that help your writers do the same. This isn’t a theory.
The C.R.E.A.T.E. Content Brief Framework
I’ve developed a specific framework for building briefs that work.
── Why agencies care
why it works
Writers who get briefs built on this framework don’t come back with questions. They know exactly what to write, why they’re writing it, and how to structure it. The content ranks because it’s built on actual search data, not guesswork.
C
Content Overview
Campaigns, content briefs and growth strategies
R
Research & Brand Alignment
Review brand guidelines and ensure resources are prepped.
E
Evaluate SERP, AIO & Competitors
Analyze top-ranking content for gaps and opportunities.
A
Audience & Intent
Align content with user personas and search intent.
T
Target Keywords & Optimization
Select keywords and optimize metadata, URLs, and internal links.
E
Execute & Enhance
Implement, track performance, and refine based on insights.
Want results like these for your clients?
Send over the site and the problem. I’ll come back with what I’d actually do first.
Want results like these for your clients?
Send over the site and the problem. I’ll come back with what I’d actually do first.
