Work That Speaks for Itself
Every project tells a story. Here are some of the technical SEO, content strategy, and search performance improvements I’ve delivered for agencies and the brands they support.
Helping Your Clients Perform Better in Search
I work alongside digital marketing agencies to identify technical issues, strengthen content strategies, and build websites that perform better in both traditional search and AI-powered search.
Case Study 1: Content Strategy That Drives Real Growth
Client Type: E-commerce (Pet food brand)
The Situation:
A team needed to build out their SEO strategy from scratch. They wanted to own their space around specific topics. But they didn’t have a clear roadmap, and their content team needed direction.
What I Did:
I got into their customer’s head. What do people actually want? What are they searching for? Then I built content clusters around those core topics. I gave their team comprehensive outlines so they knew exactly what to write about and how to structure it.
Result:
122% organic growth. That’s not a typo. In one year, their organic traffic more than doubled. Because we aligned SEO with actual customer problems, not just keywords.
What Agencies Tell Me After Seeing This:
“This shows you can build strategy from scratch and actually guide teams to execute it. The growth proves it.”
Case Study 2: Content Refresh That moved the needle
Client Type: B2B SaaS
The Situation:
They had an article on a topic where they should be ranking. It had data. It had quality. But something was off. They weren’t getting the traffic they expected.
What I Did:
I looked at what was actually ranking. What were the competitors doing that they weren’t? Where were the gaps? I refreshed their stats, optimized the keyword strategy, improved the structure, fixed internal linking.
It was surgical. Not a full rewrite. Just smart optimization.
Result:
Moved from outside the top 100 to ranking #7. With a 40% increase in traffic from that one article.
What Agencies Tell Me After Seeing This:
“This shows quick wins are real. Sometimes you don’t need to rewrite everything. You just need to know what actually matters.”