I help digital marketing agencies strengthen technical SEO, create content strategies that perform, and build websites that are ready for both traditional search and AI-powered search.
My story
I didn't start in technical SEO. I started in content.
For more than five years, I built SEO strategies for SaaS, tech, B2B, and B2C brands. I spent my days researching keywords, creating content briefs, and figuring out what people were searching for and why.
Then I started working more closely with developers and looking beyond the content itself.
I saw how site architecture impacts rankings. Why pages with great content struggle to perform. How crawlability, internal linking, and structured data influence what search engines understand and prioritize.
That's when technical SEO became more than just another skill. It became a focus.
I went deep into technical audits, indexation, site architecture, schema markup, internal linking, Core Web Vitals, and search performance analysis. But I never left my content background behind.
Today, that combination is what sets me apart.
I understand how to create content that deserves to rank and how to build the technical foundation that helps it get there.
For agencies, that means working with someone who can bridge the gap between content teams and developers, identify what’s holding performance back, and implement solutions that support long-term organic growth.
That's the value I bring to every project.
Minnie and the pups — the actual project managers.
Capabilities
Technical SEO works best when it's tied to business goals. My background in content strategy helps me understand search intent, competitor positioning, and what drives organic visibility. That means my recommendations aren't based on generic SEO checklists. They're focused on the issues most likely to impact rankings, traffic, and conversions.
One of the biggest challenges digital marketing agencies face is getting SEO recommendations implemented. I can work directly with developers to resolve technical issues, create clear implementation tickets, and communicate recommendations in a way that makes sense to non-technical stakeholders.
I've contributed to publications including Moz, Oncrawl, WorkinSEO, and Captivate.fm, sharing insights on SEO, content strategy, and search visibility. Beyond publishing, I've partnered with agencies to deliver technical audits, content strategies, implementation support, and ongoing SEO consulting across a range of industries.
Search is evolving, but the fundamentals still matter. I help agencies strengthen technical SEO foundations while adapting content and website structures for AI-powered search experiences. The goal isn't to chase every new trend. It's to build websites that are easier for search engines, AI systems, and users to understand. That's how sustainable organic growth happens.
Why agencies choose me
Most agencies don't need another full-time hire.
They need a technical SEO specialist they can bring in when they need expertise, extra capacity, or a fresh perspective on a challenging project.
That's where I come in.
I understand agency timelines, client expectations, and the pressure to deliver results. Whether you need a technical audit, content briefs, implementation support, or ongoing SEO consulting, I focus on providing practical solutions that move projects forward.
When we work together, you can expect:
Clear communication and realistic recommendations
Fast turnaround times
Flexible support based on your needs
Technical SEO expertise backed by content strategy experience
A partner who cares about helping your clients succeed
Whether it's a one-off project or a long-term partnership, my goal is simple: help your agency deliver better SEO results without adding unnecessary complexity.
Audits, content briefs, implementation support or ongoing consulting — flexible enough to fit how your agency already works.
