Fix My Serps

Work That Speaks for Itself

Every project tells a story. Here are some of the technical SEO, content strategy, and search performance improvements I've delivered for agencies and the brands they support.

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Minnie Mururi, technical SEO consultant for agencies

The work

Helping Your Clients Perform Better in Search

I work alongside digital marketing agencies to identify technical issues, strengthen content strategies, and build websites that perform better in both traditional search and AI-powered search.

Case 01E-commerce (Pet food brand)

Content Strategy That Drives Real Growth

The situation

A team needed to build out their SEO strategy from scratch. They wanted to own their space around specific topics. But they didn't have a clear roadmap, and their content team needed direction.

What I did

I got into their customer's head. What do people actually want? What are they searching for? Then I built content clusters around those core topics. I gave their team comprehensive outlines so they knew exactly what to write about and how to structure it.

null122% — organic growth in one year

122% organic growth. That's not a typo. In one year, their organic traffic more than doubled. Because we aligned SEO with actual customer problems, not just keywords.

Analytics chart showing 122% organic traffic growth over one year
Screenshot of the client feedback about the content strategy
What the client said
Case 02B2B SaaS

Content Refresh That moved the needle

The situation

They had an article on a topic where they should be ranking. It had data. It had quality. But something was off. They weren't getting the traffic they expected.

What I did

I looked at what was actually ranking. What were the competitors doing that they weren’t? Where were the gaps? I refreshed their stats, optimized the keyword strategy, improved the structure, fixed internal linking.

It was surgical. Not a full rewrite. Just smart optimization.

#7 — from outside the top 100

Moved from outside the top 100 to ranking #7. With a 40% increase in traffic from that one article.

“This shows quick wins are real. Sometimes you don't need to rewrite everything. You just need to know what actually matters.”
What agencies tell me after seeing this
Ranking chart showing the article moving from outside the top 100 to position 7

Published work

Published Work That Actually Ranks

Search results showing published articles ranking

Proof

More Successful Works

A selection of ranking and traffic results from briefs, refreshes and technical fixes.

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Why agencies care

Why Agencies Care

If I can write content that ranks on competitive platforms, I can write briefs that help your writers do the same. This isn’t a theory.

The C.R.E.A.T.E. Content Brief Framework

I've developed a specific framework for building briefs that work.

Why it works

Writers who get briefs built on this framework don't come back with questions. They know exactly what to write, why they're writing it, and how to structure it. The content ranks because it's built on actual search data, not guesswork.

C

Content Overview

Define the content's purpose and set benchmarks using SurferSEO scores.

R

Research & Brand Alignment

Review brand guidelines and ensure resources are prepped.

E

Evaluate SERP, AIO & Competitors

Analyze top-ranking content for gaps and opportunities.

A

Audience & Intent

Align content with user personas and search intent.

T

Target Keywords & Optimization

Select keywords and optimize metadata, URLs, and internal links.

E

Execute & Enhance

Implement, track performance, and refine based on insights.

Want results like these for your clients?

Send over the site and the problem. I'll come back with what I'd actually do first.

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