Your agency may already have writers, developers, account managers, and SEO strategists. What you might not always have is enough SEO capacity to get everything done.
A technical audit needs attention. A developer has finished implementing recommendations that still need to be checked. A new client needs keyword research and content briefs. Or several client websites need ongoing SEO work at the same time.
I provide white-label SEO support for digital marketing agencies that need an extra pair of experienced hands without adding another full-time person to the team.
You keep the client relationship. I work behind the scenes on the SEO work your team needs help delivering.
SEO Support That Fits Into Your Existing Agency Team
You don’t need to change your entire SEO process to work with me.
If you already have an SEO team, I can take specific deliverables off their plate. If your agency doesn’t have an in-house SEO specialist, I can provide support alongside your writers, developers, account managers, or other specialists.
The scope depends on where the gap is.
You might need me to complete a technical audit and hand the recommendations back to your team. You might need support throughout implementation so developers have someone to come back to with questions. Or you might need ongoing help across several client accounts.
The goal is to fit into the way your agency already works rather than create another process for your team to manage.
What SEO Work Can You Hand Over to Me?
White-label support can cover one part of your SEO delivery or several areas at once.
Technical SEO Audits
I review client websites to identify technical issues that may be affecting crawling, indexation, organic visibility, or overall site health.
Depending on the site and scope, this can include reviewing:
- Crawlability and indexability
- Robots directives
- XML sitemaps
- Canonical tags
- Redirects and redirect chains
- Broken internal and external links
- Internal linking
- Site architecture
- Structured data
- Core Web Vitals
- Duplicate or conflicting technical signals
- Orphan pages
I don’t believe a technical audit should simply be a crawler export with hundreds of warnings.
The findings need context and prioritization so your team knows what needs attention, why it matters, and what should be handled first.
Technical SEO Implementation Support
Recommendations don’t provide much value if they sit in a spreadsheet waiting for someone to implement them.
I can stay involved after an audit to help move recommendations from identification to implementation.
That may mean clarifying recommendations for developers, reviewing changes after they are made, identifying anything that still needs attention, and confirming whether the original issue has actually been resolved.
This is particularly useful when technical work passes between several people before it reaches the live site.
SEO QA
A fix can look correct in a task manager and still behave differently once it reaches the website.
I can provide technical SEO QA before or after website changes to check areas such as redirects, canonicals, metadata, headings, internal links, structured data, indexability, robots directives, and sitemaps.
QA can be used for individual development tickets or as part of a larger website project.
Website Migration Support
Website migrations create plenty of opportunities for small technical decisions to turn into larger organic search problems.
I can work alongside your team before, during, and after a migration.
Support can include URL and redirect reviews, crawl comparisons, internal linking checks, canonicals, metadata, indexability, XML sitemaps, structured data, and post-launch monitoring.
I can also crawl the new site after launch to identify issues that weren’t visible in staging.
SEO Content Strategy and Briefs
If your agency already has writers, you may not need another person creating the content. You may need someone to provide the SEO direction behind it.
I can support your content team with keyword research, search intent analysis, topic planning, keyword mapping, content briefs, internal linking recommendations, and opportunities to improve existing pages.
The aim is to give writers enough direction to create the page without turning the brief into a rigid template that makes every article sound the same.
On-Page SEO and Internal Linking
I can review existing pages to identify opportunities around keyword targeting, search intent, page structure, metadata, headings, internal links, and supporting content.
I also look beyond individual pages.
Internal linking, for example, works better when it reflects the relationship between pages across the site rather than adding links simply because two pages mention similar words.
Schema Markup and Structured Data
I can review existing structured data, identify errors or inconsistencies, and implement or recommend schema that accurately represents what is on the page.
This includes checking whether the structured data matches visible content and whether multiple plugins or templates are creating conflicting or duplicate entities.
Where schema is added manually, I can also validate the markup and QA it after implementation.
Performance Monitoring and Reporting
Client websites don’t stay technically healthy simply because an audit was completed six months ago.
New content gets published. Developers make changes. Plugins are updated. URLs move. Internal links change. Search performance shifts.
I can monitor organic and technical performance using Google Search Console and other SEO tools, investigate unusual changes, and flag issues that need further attention.
This can form part of ongoing support across multiple agency accounts.
AI Search Readiness
Clients are beginning to ask a new version of a familiar question: Are we showing up in AI search?
I can help your agency review where clients and their competitors appear across traditional and AI-powered search and investigate factors that may be affecting that visibility.
The work can include reviewing technical accessibility, content coverage, site structure, entity signals, competitor visibility, and opportunities to strengthen the underlying SEO foundation.
Bring Me In for One Project or Keep Me Around
Not every agency needs the same level of support.
Your workload might spike for two weeks because three projects have landed at once. Another agency might consistently need additional SEO capacity every month.
I work across three main arrangements.
One-Off Support
This works when there is one clearly defined piece of work to complete.
Examples include a technical audit, keyword research project, schema review, content strategy, competitor analysis, or SEO teardown.
We agree on the deliverable and scope, I complete the work, and your team takes it from there.
Project-Based Support
Some SEO work involves several connected stages.
A website migration, for example, might require technical reviews before launch, coordination during implementation, and crawling and monitoring afterward.
For these projects, I can stay involved throughout the agreed stages rather than handing over one document and disappearing.
Ongoing SEO Support
If you’re managing several client websites, SEO work doesn’t arrive neatly one project at a time.
One account may need technical investigation while another needs content briefs and a third has development work waiting for QA.
Ongoing support gives your agency additional SEO capacity across those accounts without creating another permanent role.
How I Work With Your Agency
I prefer to establish the practical details early.
1. You Tell Me Where the Gap Is
We start with what your team needs help getting done.
It might be one client project, a backlog of technical work, or ongoing support across several accounts.
2. We Define the Scope
We agree on deliverables, responsibilities, deadlines, communication, and where my work fits into your existing process.
That includes deciding who handles implementation, who reviews deliverables, and whether I need to work directly with other members of your team.
3. I Work Within Your Existing Systems
If your agency already uses a project management platform, reporting format, content brief template, or established workflow, I don’t need to replace it with mine.
I can work within the systems your team already understands.
4. The Work Goes to the Right People
Technical recommendations need to make sense to developers. Content briefs need to be useful to writers. Account managers need enough context to understand what is happening without reading through an entire crawl.
I adapt the handoff to whoever needs to act on the work.
5. I Check the Work After Implementation Where Required
When implementation is part of the scope, I can return after changes are made and verify them.
A task being marked “done” doesn’t necessarily mean the underlying SEO issue has been fixed.
I Can Work With More Than Your SEO Team
SEO rarely happens in isolation inside an agency.
Your SEO Team
I can provide additional capacity for audits, research, investigations, implementation, and ongoing optimization when the existing team has more work than time.
Your Developers
I can turn technical findings into clear recommendations, answer implementation questions, and review changes after deployment.
That gives developers someone to come back to when a recommendation isn’t straightforward.
Your Content Team
I can handle the research, keyword mapping, briefs, optimization recommendations, and internal linking direction while your writers focus on creating the content.
Your Account Managers
SEO findings don’t always need to be explained using crawler terminology.
I can provide clear context around what was found, what needs attention, and what the next step is so account managers aren’t left trying to translate a technical document themselves.
Your Agency Stays in Control of the Client Relationship
White-label support shouldn’t make your client wonder who they’re actually working with.
Your agency remains responsible for the client relationship and overall account strategy. I handle the SEO responsibilities we’ve agreed on behind the scenes.
Deliverables can be prepared without FIXMYSERPs branding where required and adapted to your agency’s existing formats.
Some agencies prefer their white-label partners to remain completely behind the scenes. Others want specialists to collaborate with internal teams or occasionally join a technical discussion.
We can establish those boundaries before the work starts.
If you’re still exploring how this type of arrangement works, read What Is White-Label SEO and How Does It Work for Agencies? It explains the white-label model, common arrangements, benefits, and how responsibilities are typically divided.
Is FIXMYSERPs a Good Fit for Your Agency?
I can be a good fit if your agency:
- Manages several client websites
- Has more SEO work than the existing team can comfortably handle
- Has writers or developers who need SEO direction
- Needs technical SEO expertise for particular projects
- Has recommendations waiting for implementation or QA
- Needs support during website migrations
- Wants to add SEO capacity without immediately hiring another full-time employee
- Needs someone who can work across technical SEO and content rather than treating them as completely separate disciplines
I may also make sense when you already have a strong SEO team but need additional capacity temporarily.
The aim isn’t to replace people who are already doing good work. It’s to make it easier for your team to get that work across the finish line.
Why Work With FIXMYSERPs?
I work across both the technical and content sides of SEO, which means I can look at a client website beyond an isolated crawl or individual page.
I understand that recommendations eventually have to reach another person.
A developer needs enough detail to implement a technical change. A writer needs a brief they can actually write from. An account manager needs to understand what matters. An SEO lead needs to know what should be prioritized.
That’s why I focus on making the work useful after it leaves my hands.
You also don’t have to commit to outsourcing your entire SEO service. Bring me in where the gap exists and keep the parts your team already handles well.
Need More SEO Capacity?
You may have one technical project that needs another set of eyes, or several client accounts creating more SEO work than your team has time to handle.
Either way, we can start with the work that’s currently sitting on your plate.
Tell me what your team needs help with, and I’ll help you figure out where I can fit into your process. Contact me today to discuss how we can work together.
